Worldcolor Introduces New Branding and Logo
World Color Press Inc., formerly Quebecor World Inc., has announced its new logo and says that the company's "go-to-market identity" will be Worldcolor.
"Today we take an important step in the marketing of our fresh start," said Mark Angelson, chairman and CEO of Worldcolor. "This marks the beginning of a new era for our organization. Strengthened by the confidence of our loyal customers, suppliers and employees, Worldcolor is positioned to resume its leadership role in transforming our industry and to meeting the changing needs of our customers."
The company's new Web site is www.worldcolor.com. The new logo—a stylized green and blue "W"—reflects Worldcolor's commitment to sustainability (green) and recognizes its Quebecor heritage (blue), the company said.