Report: Social Media Revenue Expected to Reach $16.9 Billion in 2012, Mostly from Advertising
"New revenue opportunities will exist in social media, but no new services will be able to bring significant fresh revenue to social media by 2016," said Ms. Gupta. "The biggest impact of growth in social media is on the advertisers. In the short and medium terms, social media sites should deploy data analytic techniques that interrogate social networks to give marketers a more accurate picture of trends about consumers' needs and preferences on a customized basis. In the meantime, however, they should also continue to exploit other channels of revenue like mobile advertising and social commerce."
Additional information is available in the Gartner report "Forecast: Social Media Revenue, Worldwide, 2011-2016." The report is available on Gartner's website at http://www.gartner.com/resId=2061016.
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