XML on the Fly
This makes it easier to reuse proposals and print jobs. It also makes it possible to create documents once, and output them on multiple devices, without any additional work, company officials say.
Embedded XML tags also structure documents to improve search results, and foster seamless file sharing, content integration, and document collaboration with other organizations.
Perhaps most important, the process is transparent to Direct Mail's sales people. They continue to create documents using familiar tools, such as Microsoft Word. The Xdoc Converter handles the rest.
"Our sales people aren't technical," says Jim Murphy, business analyst with Direct Mail Express. "One of the best things about [Xdoc Converter] is that it makes the conversion effort invisible."
Moving to XML wasn't plug 'n play, but it was close. Direct Mail Express had to "tweak" its workflow to take advantage of the XML repository. Direct Mail also had to invest time to design the initial templates for Xdoc Converter, to facilitate automatic conversion of Microsoft Word documents.
- Jeff Angus