XML Marks the Spot: Tips on Finding New Uses for Old Content
Think outside the box when it comes to pulling different forms of content together and finding a common thread.
“Aggregate the info that you may think is disparate, but find that commonality across it and create new product streams,” he says. “One of our clients is a publisher in Lexington, Ky.— Blood-Horse Publications. They do exactly what it sounds—they follow bloodlines of horse racing. They’re using our product for daily feeds and they are pushing all of its content to a subscription base. … It’s the aggregation of disparate content sets—horse racing results, auctions and editorial content. That’s allowing them to create content on the fly.”
In the magazine business, time is money. A native XML repository can help save both.
“What we have found is that publishers struggle getting content to licensing partners. If you have a native XML repository, you can set it up on an automated fashion, minimizing the manual intervention by production staff.”