Ziff Davis Acquires NetShelter from inPowered, Creating New Powerhouse in Tech Media
New York, NY (May 20, 2013) – Ziff Davis, Inc., the leading digital media company in the technology, gaming and men’s lifestyle categories, today announced the acquisition of NetShelter, the biggest community of technology publishers dedicated to consumer electronics, computing and mobile communications, from inPowered. Ziff Davis is a division of j2 Global, Inc.
The combination of Ziff Davis’ technology sites, which include PCMag.com, Geek.com and Toolbox.com, and NetShelter makes it the new #1 property in the technology category, according to comScore, with 29 million monthly U.S. unique visitors in April. Ziff Davis’ games division, IGN Entertainment, is also #1 in the gaming information category in comScore. Overall, Ziff Davis is now #31 in comScore’s Top 100 with 36.5 million monthly unique visitors in the US and 117 million worldwide.
NetShelter will integrate Ziff Davis’ powerful BuyerBase technology, providing advertisers a revolutionary new value proposition: The ability to tap exclusive BuyerBase product- and category-level in-market data to reach buyers on 100-percent transparent, fully guaranteed sites in the NetShelter portfolio.
The NetShelter community includes over 150 respected consumer and business tech sites, including AndroidCentral.com, MacRumors.com, Neoseeker.com, SlashGear.com and TechSpot.com, which create over 40,000 articles every month, delivering nearly 16 billion ad impressions per year.
David Roman, Chief Marketing Officer and SVP of Lenovo, said: “It’s good to see Ziff Davis reclaim a leadership position in the global technology media marketplace. NetShelter’s thoughtful tech and mobile editorial coverage are a natural fit with PCMag’s globally respected labs. The combination of Ziff Davis’ data and commerce capabilities with NetShelter’s reach will create a great platform for defining, understanding and enhancing product and brand metrics.”
Vivek Shah, CEO of Ziff Davis, said: “The acquisition of NetShelter fully returns Ziff Davis to the dominant market position in the technology vertical. We will combine our best-in-class ad targeting capabilities and trading desk expertise with what our marketers need most today: High-quality, high-impact inventory that’s available at scale on trusted sites frequented by tech enthusiasts.”