Zimbio Inc. Acquires Lonny Magazine
San Carlos, Calif., July 18, 2012—Zimbio Inc., parent company of the fifth largest entertainment news website, Zimbio.com, and top ten fashion and beauty website StyleBistro.com (comScore), announced today it has acquired Lonny, a monthly online magazine that focuses on home decor. Zimbio gains the founding editorial team, the Lonny website, its library of past issues, and an archive of thousands of original photographs. The acquisition complements the company's existing offerings, StyleBistro.com and Zimbio.com, extending its reach in a new women's lifestyle vertical.
Launched by designer and editor Michelle Adams and photographer Patrick Cline in October 2009, Lonny has featured the work of design luminaries including Bunny Williams, Kelly Wearstler, Albert Hadley, Vicente Wolf, and Cath Kidston. In just two-and-a-half years, Lonny has developed a passionate following of young, affluent professionals with a special affinity for design. By supplying dynamic, accessible interiors, and consistently unearthing new products and resources, the magazine has introduced a broad range of exciting style discoveries to an enthusiastic readership.
"Lonny's combination of category-leading editorial and stunning photography has attracted an incredibly loyal and passionate audience. They've become hugely influential in a very short time," said Tony Mamone, CEO of Zimbio. "We plan to leverage our technology platform and publishing tools to grow the content, reach a larger audience, and give Lonny fans more ways to access and interact with it."
Zimbio will invest in the Lonny team and technology, both to grow the existing publication and enhance the web experience with easy access to back issues and a fully searchable image collection. Zimbio also intends to bring Lonny content to more platforms including tablets and smartphones.
"Our team is delighted to join forces with Zimbio," said Adams. "This partnership is a natural fit for Lonny, as Zimbio's expertise in the technology field will allow us to maximize our content in innovative ways, and ultimately serve our readers on a whole new level. We look forward to connecting with Lonny readers on a more frequent basis and across multiple platforms."
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