Zimbio, Inc. Renamed Livingly Media, Inc.
San Francisco, CA (September 4, 2012) – Furthering its mission to provide high-quality, deeply engaging entertainment and lifestyle content to a global audience, Zimbio, Inc., publisher of Zimbio.com, Stylebistro.com, and Lonny.com, today announced it will operate under the new name Livingly Media, Inc. The corporate name change better reflects the company’s position as a lifestyle media property, while establishing a clearer distinction from its celebrity-focused entertainment news site Zimbio.com.
“With our recent purchase of Lonny Magazine, we now have three women's media titles,” said Tony Mamone, CEO and co-founder, Livingly Media, Inc. “The name Livingly Media is a more accurate indicator of our offerings and capabilities, and helps the company stand apart from each of its individual content brands. The name 'Livingly' combines 'living' and 'lovely' and ties to our focus on inspirational lifestyle content.”
The company’s mission will remain the same: publish the most compelling digital media content on the planet, and to do so with a select number of large scale, vertically-oriented consumer brands. Additionally, the company’s strategy will remain unchanged for each of the three titles that fall under the Livingly Media umbrella. Zimbio.com will continue as a entertainment hub for movies, TV, music, and celebrity news; StyleBistro.com as a top destination for the latest on fashion, beauty and celebrity style; and Lonny Magazine as the go-to resource for inspirational home décor and design ideas.
For more information about Livingly Media, please visit www.Livingly.com.
About Livingly Media, Inc.
Livingly Media, Inc. (formerly Zimbio, Inc), publisher of Zimbio.com, Stylebistro.com, and Lonny.com, reaches an audience of more than 30 million global monthly readers across fashion, beauty, celebrity, home design, and entertainment. Zimbio.com is comScore's #5 Entertainment News site, StyleBistro.com is top ten in the Fashion, Beauty, and Style category. Acquired in July of 2012, Lonny Magazine is a leading digital shelter magazine. Brands are connected with Livingly Media’s deeply engaged and influential audience through high impact media placements and innovative content integrations. The company has offices in San Carlos, CA and New York City, NY and is venture-backed by Menlo Ventures, Draper Associates, Draper Richards, and Great Oaks Venture Capital.
Source: Press Release