Zinio, Blue Dolphin Group Merge
Zinio Systems, a leader in digital publishing and marketing services, has merged with Blue Dolphin Group, a leading online magazine retailer. The combined company will now offer consumers more than 1,300 popular magazine titles with many available in both print and digital formats.
The merger allows print audiences to sample magazines online before subscribing. An added bonus is the ability to view the first issue of a subscription digitally rather than enduring a six-to-eight-week waiting period after subscribing to the print edition.
The companies' merger creates the largest one-stop-shop for print and digital magazines in the world and expands Zinio's network globally to include magazines in eight foreign countries and currencies.
"The main objective is to increase consumer choice," says Dave Zinman, Zinio's senior vice president of marketing and operations. "There is a lot of value in marrying digital and print capabilities together."
Among the most notable magazines now available digitally are:
U.S. News and World Report, BusinessWeek, Country Living and PC Magazine.
Zinman says publishers will set digital subscription pricing, but that online subscriptions typically are at the same level or cheaper than print subscriptions. An added bonus is Zinio's ability to deliver immediate bonus premiums to the user at sign-up.
Zinio assists leading publishers including Time Inc., McGraw-Hill and Hearst Corp. with professional services ranging from customer acquisition and renewal to fulfillment and certified delivery.
Blue Dolphin Group is an online magazine retailer that works with publishers to offer best-selling titles to hard-to-find periodicals.