'Branded App' Offers Way To Sell Subscriptions on iPad
(Press Release) San Francisco, September 7, 2010 — Zinio, the global leader in digital-publishing technology and services, today announced an expansion of their product offering and services to include Branded Apps for the Apple ITunes App Store. This announcement further extends the reach of its "read anywhere" Zinio Unity platform and enables additional discoverability for publishers in their multi-device efforts to drive subscription growth and brand affinity.
Each branded app powered by Zinio includes the same highly engaging and interactive features that have driven Zinio's top ranked magazine newsstand and reading app. National Geographic Magazine, National Geographic Traveler, and Sporting News Today are the first, with many to follow, to take advantage of this product and service extension offered exclusively to Zinio clients. As of today, fans of these specific brands can enjoy browsing featured articles, purchasing single issues, back issues and subscriptions right from a standalone title-branded app. By leveraging Zinio's Unity distribution platform, consumers are provided immediate access to their full library of issues for these titles whether purchased through the branded app itself, or through any other enabled retail or device extensions with Zinio's quickly growing global network.
"During this time of clear industry transformation," said Rich Maggiotto, President & CEO of Zinio, "it is exciting to be in a position to offer our growing portfolio of 3,000+ top magazine titles a direct line to ignite even more passionate experiences with the readers through a branded app all the while maintaining the richness, utility, expansiveness, convenience, and efficiency, of our global service."
"National Geographic Magazine, and National Geographic Traveler have experienced successful expansion and growth in the six months since we have launched our digital versions with Zinio" said Paul Levine, EVP Interactive Platforms Group, National Geographic Global Media. "Combining this experience with the successes of our Complete National Geographic software product, our iPad Atlas app and the like makes perfect sense. We continue to successfully grow and engage our global consumer base through added multi-channel exposure, and we see these interactive magazine offerings as pivotal to drive broader consumer reach and to explore new digital business models.