ZOONOOZ is Good News
Given that the publisher and printer pay attention to quality, the adventurous editor swears the conversion hasn't ruffled his own feathers—so far. With the LTC Group/ Pacific Color handling all of the magazine's prepress work, including delivery of composite analog proofs—soon to be digital Iris proofs—and Graphic Arts Center (GAC) printing and distributing the magazine, ZOONOOZ has its bases covered. Scharf attributes modernizing motivations to a new membership drive. Because the majority of ZOONOOZers are avid zoo-goers, Scharf concedes that for the zoo to be well represented, ZOONOOZ must be a publication driven by conscience. Scharf starts assurance at the most basic level by using recycled paper, a 70 lb. Focus Gloss by Mead Paper.
Tim Simon, GAC prepress manager, explains, "Digital technology has shortened the prepress cycle time, blurred the responsibility between the designer and the printer and has greatly improved accuracy and repeatability."
Currently, the printer receives TIFF-IT/P1 files from Pacific Color, where film-based images are scanned. Once received at GAC, the files are sent directly to either a Heidelberg 38˝ six-color or a MANRoland M600 press. David Olson, account executive at GAC, notes, "The quality is better. There's one less variable within the platemaking stage. The files now go directly to plate."
Olson should know. GAC has operated CTP for more than two years. He says, "The decision [to print CTP] was mostly market-driven; however the improved accuracy of the process and the ability to compensate for dot gain were also considerations." Olson explains that 79 percent of the plates that go to press at GAC are digital. "There are no bugs in CTP printing; however, there is a danger of a last-minute change being made on press and not always making it to the customer's original file."
Flying the coop
Working closely with Pacific Color has also allowed the ZOONOOZ staff to stay focused on what they know best: content. Scharf says his few full-timers and menagerie of freelancer photographers and feature writers excel at their beats—everything from panda preservation to baboon dietetics to the culture of Kiwi birds—all of which is distributed by second class mail. "We truck the majority of the mail to the San Diego Sectional Center Facility," notes Olson. "We ink-jet addresses in-line on our saddle stitchers."