ZOONOOZ is Good News
The end product, brags Scharf, is a highly informative periodical that educates and entertains 600,000 readers monthly. To better serve the subscription base, Scharf says ZOONOOZ has begun accepting advertising, but outlines no formal guidelines for submission, explaining that the editorial/ad ratio is so enormously gapped, that the staff has yet to consider formal standards. For the most part, Scharf's satisfied if CTP saves enough expense to cover at least some of the non-profit publication's operational costs—for this year, anyway.
-Natalie Hope McDonald