In this episode, we replay a panel discussion from the 2019 FUSE Media Summit. Executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations and factored into new product development, as well as how they prepared for privacy laws like GDPR and CCPA.
FUSE Media Podcast
Tom Cintorino of The Next Chapter Consulting guides a discussion with Farm Journal VP of Digital Operations Courtney Yuskis and Indigo Trigger CEO Chris Prinos about how lead-to-cash platforms can help media businesses streamline, save money, and drive revenue. They chat about best practices for implementation and explore whether a consolidated system can improve common pain points, including reporting and workflow between sales, operations, and finance.
"When you look at what is going on in market, the reality is that we’re competing against the Facebooks and Googles of the world, and soon the Amazons of the world,” says Spencer Sloe, Global Head of Ad Product and Innovation at Bloomberg Media. “The easier we can make it for those advertisers and marketers, the better position we’ll be in to compete.”
Forbes Chief Product Officer Nina Gould discusses how technology powers audience discovery and engagement across platforms, as well as how the product team is approaching first-party data collection.
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model, technology strategy, and plans for expansion.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.