Adam Sherk

Adam Sherk
Adam Sherk is VP SEO and Digital Strategy for Define Media Group, an SEO and audience development consulting firm. Adam serves as an embedded strategist for large-scale news and content sites, working closely with technical, editorial and marketing teams to institutionalize SEO across the organization. Twitter:
10 SEO Tech Tools to Help Publishers Maximize Organic Search Performance

Between its well-publicized News Feed changes and increased public scrutiny, Facebook isn’t the dominant traffic source it once was. As a result Google is overtaking the social network to reclaim its place as the top traffic source for many publishers, and with that comes renewed interested in SEO. That’s not to say media organizations ever…

10 Practical Tips for SEO Success

As the importance of good search engine visibility continues to grow, magazine publishers are increasingly aware of the need for effective search engine optimization (SEO). Most publishers now engage in some form of optimization, but many still lack a comprehensive SEO strategy that addresses all of the technical, editorial and marketing requirements. SEO is not a one-time activity in which adjustments can be made to a site and then no further action is required. SEO is a long-term, ongoing process that requires regular attention. And while the overall efforts can be managed by an individual or team, the job functions of a wide range of employees have a direct impact on SEO success. In essence, SEO needs to be incorporated into nearly every aspect of the daily workflow. Here are 10 things to consider when formulating your SEO strategy: