Brian R. Hook

Brian R. Hook
How to Build or Revive Your Brand

Like other publishing executives from consumer and business-to-business publications, Ken Gazzola is always looking for ways to extend his company’s brand. As executive vice president and publisher for the group at The McGraw-Hill Cos. in New York that is responsible for covering aerospace, with its leading magazine Aviation Week & Space Technology, Gazzola refers to his current strategy as “transform and expand.” Part of this includes a name change from Aviation Week Group to McGraw-Hill Aerospace & Defense. He says this signifies his group’s broader coverage of the defense sector. “Right now we get little advertising for land and sea. It’s a whole new

How to Ramp Up Online Ad Sales

In his new role as Time Inc. Interactive’s general manager, Gordon McLeod oversees the online operations for the world’s largest publisher (more than 150 magazines spanning the globe). He is responsible for business strategy and operations at Web sites for big-name magazine titles such as Time, Money, Fortune, People, Sports Illustrated, and Entertainment Weekly, among others—covering everything from fashion to food to farming. “We just see huge growth in online sales,” McLeod says. With online advertising on the upswing for many publishers, from consumer to trade magazines, McLeod says he’s excited about leading the effort at Time Inc. He honed his online-management skills as