Chad Kearns

Chad Kearns

As the VP of marketing services, Chad is responsible for leading Portent’s marketing, sales, and services teams. He is dedicated to ensuring clients receive top-notch service and results, and is continually looking for ways to improve and expand Portent’s expertise. When not at Portent, you can find Chad hiking, skiing, playing soccer, and spending time with his family.

5 Campaign Objectives for Effective Programmatic Advertising

Starting with an objective is the first step towards campaign design and success. Yet we continue to see agency clients and brand partners alike approach their programmatic advertising budgets without clear objectives. Here are five to consider before you launch your next campaign.