Chris Ingham Brooke

Chris Ingham Brooke

Chris Ingham Brooke is the founder of Pub Ocean, a venture-backed technology company that makes digital publishing profitable. Pub Ocean’s mission is to provide publishers with the toolkit to automate and simplify audience development and ad operations, ultimately creating better content and building more sustainable companies.

What Is RPS & How Can It Drive Digital Growth for Publishers?

If you strip everything down to the core, a publisher’s business model is the acquisition and monetization of audience at price differentials. If the average cost of acquiring a reader is lower than the publication’s ability to monetize a reader, the publisher achieves profitability. On the face of it, what I’m saying is simple, but…