The publishing industry is feeling the effects of the economic recession, and keeping your employees motivated amid significant budget cuts and layoffs can be a tall order. Still, with the right attitude and a few important actions, you can help your workers engage and even thrive in their jobs.
In an economic climate in which every resource must be maximized, magazine publishers continue to look for cost-effective ways to create and maintain portfolios of both print and digital products. And, as demand increases for digital products and publishers focus more heavily on interactive offerings such as digital editions, e-newsletters, webinars and social media-rich Web sites, balancing the resources—money, time, materials and staff—needed to maintain a myriad of products can be challenging. Experienced publishers shared with Publishing Executive the following tips on how to successfully manage a portfolio of both print and digital components, without sacrificing the quality and viability of each individual product.