Sometimes, I envy scientists. Their words have meaning. Oxygen is oxygen is oxygen. One biologist doesn’t use it one way, while a chemist uses it in a different way. In the marketing industry, we’re not so lucky. Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and…
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?
Change does not want to happen. The status quo is tenacious. Change management is hard. Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them. And you, publishing leader, are that force. Because disruption is the natural state of business.
It’s essential for your marketing department to put the customer first so you, as marketing leaders, don’t become overly attached.
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
Marketing has the highest turnover rate of 26 job functions studied by LinkedIn Insights Analyst Michael Booz — more than 50% higher!
A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.
If you want to get more email subscriptions, increase the perceived value of subscribing, while decreasing the perceived cost.
UPDATE - 5/21/18: With many publishers pivoting toward or increasing their existing efforts in digital subscriptions, we’ve covered some of the challenges publishers face in growing subscription revenue and some of the key considerations for evaluating a paywall solution. While those articles focus on the tactics and strategy for growing a subscription business, it’s important…