A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.
If you want to get more email subscriptions, increase the perceived value of subscribing, while decreasing the perceived cost.
UPDATE - 5/21/18: With many publishers pivoting toward or increasing their existing efforts in digital subscriptions, we’ve covered some of the challenges publishers face in growing subscription revenue and some of the key considerations for evaluating a paywall solution. While those articles focus on the tactics and strategy for growing a subscription business, it’s important…