Daniel Burstein

Daniel Burstein

Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

Confusing Value Proposition with Incentive Is Bad — Here’s Why

Sometimes, I envy scientists. Their words have meaning. Oxygen is oxygen is oxygen. One biologist doesn’t use it one way, while a chemist uses it in a different way. In the marketing industry, we’re not so lucky. Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and…

How Leaders Can Handle Change Management with Their Teams

Change does not want to happen. The status quo is tenacious. Change management is hard. Heck, Newton’s first law is the Law of Inertia. Things will stay as they are, unless a force pushes or pulls on them. And you, publishing leader, are that force. Because disruption is the natural state of business.

Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content

UPDATE - 5/21/18: With many publishers pivoting toward or increasing their existing efforts in digital subscriptions,  we’ve covered some of the challenges publishers face in growing subscription revenue and some of the key considerations for evaluating a paywall solution.  While those articles focus on the tactics and strategy for growing a subscription business, it’s important…