Danielle Devita

Danielle Devita
Paul Tourbaf of Hanley Wood to Speak at the Publishing Business Conference & Expo

According to Hanley Wood's Senior Vice President Paul Tourbaf, publishers must find new revenue by implementing a good sales approach to stay afloat in an changing industry. As an expert on digital media strategy, Tourbaf will present new ideas for publishers to increase revenue during his session, Improving Your Integrated Sales Tactics and Results, on March 19 at the Publishing Business Conference & Expo.

Today, all publishers are adding platforms to reach audiences, therefore creating new opportunities to reach marketers. In this session, Tourbaf will speak from his experience on how to approach solution-based selling, finding new customer budgets and selling integrated programs.

International Trends in E-book Consumption: Bowker to unveil data from its first-ever major study of this scope

For the past year, Kelly Gallagher, vice president of publishing services at RR Bowker, has been leading a team of researchers on a three-year initiative studying consumer attitudes toward e-devices and digital content. Specifically, this long-term study looks at patterns of European, Asian, Australian, and North and South American consumers. Gallagher will present his findings from the study for the first time at the Publishing Business Conference & Expo, March 19-21, in New York.

The Shift in Publishers' Revenue Mix: BPA's Glenn Hansen to Speak on Maximizing Audience Metrics

Today, one of the greatest hurdles for magazine publishers is to provide premium value to marketers seeking to optimize today's media channels. According to Glenn Hansen, president and chief executive officer of BPA Worldwide, there are efficient ways to gather data such that it can easily be measured against, and shared across, multiple platforms. Hansen will speak alongside Scout Analytics' Matt Shanahan as part of a session, "'The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers," at the 2012 Publishing Business Conference & Expo. 

How to Prepare for the future of eMedia: Small Demons' Richard Nash to Speak at the Publishing Business Conference & Expo

According to Richard Eoin Nash, vice president of Content and Community of Small Demons, the key to winning consumers' attention is to be innovative and discoverable. Nash, an industry veteran and well-known thought-leader, will be speaking at the Publishing Business Conference & Expo about strategies to revitalize the attention on books during his session, A New Way to Drive People to Content.

NewBay Acquires Future US Music Division

Future US, Inc, the San-Franscisco-based subsidiary of Future plc, has sold its US Music Division, a package that includes Guitar World, Revolver and Guitar Aficionado and related websites and events, to NewBay Media LLC for $3 million.

O'Connor Abrams to Chair Magazine Portion of Publishing Business Conference

Michela O'Connor Abrams, President of Dwell Media, will serve as a chair for the magazine portion of the Publishing Business Conference & Expo. As conference chair, O'Connor Abrams will provide critical input on the conference program to help ensure that the 2012 event delivers the most relevant and forward-thinking program available to publishing executives.

Social Media: Everybody’s
 Doing It

As McDonald's' recent hashtag fiasco reminds us, even the seasoned social media user can find him or herself in the midst of a public relations nightmare if online marketing is not conducted with plenty of forethought and care. This makes having a set strategy for social media planning and implementation all the more important; the more you know going in, the less likely you are to make a mistake, or simply allow a half-hearted effort to languish, generating little or no return on investment (ROI).