Dean Horowitz

Dean Horowitz

Dean Horowitz is Co-Founder of IdeaSoil, LLC; a consultancy firm focused on the growth, expansion, and sustainability of businesses through the use of today’s communication platforms and techniques. Over 20+ years, he and his colleagues have delivered significant increases in profitable revenue by applying creativity, innovation and passionate customer-focus to such areas as content, data, digital, events, marketing services, research, SaaS offerings, and subscriptions. You can contact Dean at dean@IdeaSoil.com. Follow him @IdeaSoil. And connect with him on LinkedIn.

April 22, 2019 Trade Print Dollars for Digital Lincolns by Rethinking Ad Value & Engagement

For the past decade, or more, we have listened to so many media executives say, “I can’t afford to trade print dollars for digital dimes.” And that sentiment, my friends, is why traditional media companies are going out of business.

March 6, 2019 What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…

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