Denis Wilson

Denis Wilson

Denis Wilson is the content director for Book Business and Publishing Executive as well as the FUSE Media and FUSE Digital Marketing summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Setting A CDP (Or Any Tech) Up for Success

Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of the presentations made during a webinar we hosted earlier this week on How Publishers Are Using CDPs to Better Engage & Monetize Audiences. Many publishers…

First-Party Data Will Be Increasingly Valuable to Marketers. Publishers Must Step Up.

It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem. There are some ground…

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…

Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

Media Pitch: Centiment Aims to Remove Marketing's Emotional Blindspot

Perhaps the most sought after yet elusive component of marketing is understanding the emotional impact that a brand’s messaging has on its audience. Yet emotion is a fundamental factor for driving brand engagement. Centiment, a neuro-powered marketing and advertising technology, aims to remove the emotional blind spot for businesses. By collecting data about how people…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

Insights & Decisions Are “The Brain” of the Media Tech Stack [Infographic]

About 4 or 5 years ago, the conversation in the publishing business started to focus on becoming “data-driven” and developing 360-degree views of the audience. There was industry-wide recognition that data was the fuel for any revenue-growing activity – and the future of the media business overall. As Publishing Executive contributor Rob Keenan said back…

The Top Technologies Publishers Will Buy in 2018

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences

Last week I attended the 2018 B2B Media Success Conference held by the American Society of Business Publication Editors (ASBPE). The topics of the day ranged from the growing obstacles editors face in accessing public information and officials to the way changing B2B media business models have altered the day-to-day roles and expectations of the…

Q&A With Hearst Magazines Digital Media CTO Michael Dugan on a Commerce-Focused Future

Like most companies, Hearst Magazines Digital Media is ever in search of sustainable revenue streams. One area it’s eyeing as ripe for growth is in ecommerce. With a host of enthusiast and lifestyle brands -- bolstered by the recent Rodale acquisition -- the company is well aware that its content inspires many buying decisions. Making…

Ecommerce is On the Rise Again. Here Are 6 Articles On Ecommerce Strategies for Publishers

Ecommerce has emerged as a hot topic for 2018. Just last month Hearst Magazines acquired a minority stake in Gear Patrol (a men’s brand focused on enthusiast products and content) to bolster it’s ecommerce strategy, while Future (parent company of TechRadar and PC Gamer), acquired NewBay Media, (which is heavy on enthusiast and product-based verticals…

Can Publishers Monetize Their Digital Technology Expertise?

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…