Elisa Ludwig

Elisa Ludwig
Infinity & Beyond: Magazines Expand Their Brands

While the E vs. P debate rages on (often in these very pages!), we know there's more to a magazine than what's contained in its pages, be they inked or digitized. The brand is the thing, and defining, building and expanding a magazine's brand is now the crucial task of publishers everywhere. Last month Harper's Bazaar's VP/publisher Carol Smith talked to Publishing Executive about her magazine's move into e-commerce.  This month Elisa Ludwig explores some other magazine moves into supplementary media.