Eric Butterman

Eric Butterman
Pruning for Growth

Last year certainly did not end with a whimper. From cost-cutting moves at Time Inc. on down, three words seemed to be apt for the coming year: less is more. Still, while companies have to be quick to cut the fat, they can’t be afraid of growth, something that e-media doesn’t just call for—it demands. Publishing Executive spoke with presidents and CEOs of a handful of leading publishing companies to get a glimpse of what they believe will be most important to the industry this year, how their companies are dealing with the challenges afoot, and why their positions are more demanding than ever. Focused

Shopping for a Digital Editions Solution?

With the Internet becoming a greater part of our lives, it seems that the digital underground has quickly become mainstream for publishing companies. It’s only natural that we’d want our print publications to be available digitally. Just as naturally, we might even want a few of the bells and whistles that can come with a product containing audio and video capabilities. Here, Publishing Executive shares some tips from publishing executives on finding the right digital edition solution for your publications and how it can affect your bottom line. Tom Boyles, editor of PMQ (, a pizza industry publication based out of Oxford, Miss.,

The Increasingly Over-Burdened Art Department

It’s often been said that art is subjective. The same could be said about the art process in magazine publishing. While some multi-title publishers believe in one art team for one title, others like to throw the talent at whichever title they can best lend a hand to at the time. Technology has actually been a double-edged sword for the creative department—expediting the print process, but also leading to increased multimedia publishing and marketing, the design of which is often placed on the art department’s plate. Balancing the multiple demands on the art department’s time can be a real challenge. Here’s a behind-the-scenes

A Shocking New World

Remember the days when Publisher’s Clearinghouse was more than a jackpot for one lucky winner, when it was an easy way for magazines to turn subs into profit? Well, Ed McMahon may no longer be knocking on the publishing door with a fat check, but industry insiders believe that everything from the Web to taking a more visual outlook to print can still turn a healthy profit. Picture This If a picture is worth a thousand words then Mike Hammer, editor in chief of New York-based Shock, the highly publicized new Hachette-Filipacchi title, is about to save a ton on those pesky

USPS Suggests Publishers Take A Hike

In a time when cost savings and technological improvements have been encouraging print publishers to turn their focus toward the Web, add one more reason to the mix: postal hikes. With one hike earlier this year and the latest proposed hike of 11.4 percent for periodicals and 8.5 percent for standard mail, circulation directors have to rethink their strategies and brace for financial decisions that could be made by higher-ups. Evelyn Adenau, circulation director for 115,000-circ San Francisco, already budgeted for the first raise in U.S. Postal Service rates, but admits that she, along with many others, did not see this second proposal coming.

A Strategy for Web Immersion

Go to any magazine event, and you’re likely to hear this word with a hint of desperation: tactile. That’s the reason many publishers give for not having a strong online presence—readers like a magazine in their hands. True, but they like a PDA in it as well, and there seems to be a wireless laptop for every lap in the country. In other words, it may be time to trade in tactile for a new tactic: Web immersion. Changing Policy Washington, D.C.-based Foreign Policy has gone from sticking its toe in the Web waters to diving in over the last decade. Launching in 1997,