Eric Bozinny

Eric Bozinny
Eric Bozinny is the Director, Inventory Quality at PubMatic. Bozinny started at Razorfish, where his team was responsible for the technical implementation of display advertising. He joined Microsoft in 2007 and worked to ensure all stakeholders in the digital marketing world understood the size of the fraud and malware problem. He landed at YuMe in 2014 to develop their brand safety policy and provide enforcement for supply side traffic acquisition business development. At PubMatic, he has been working to improve processes and safeguards in place for clients. He has presented at various technical conferences, educating audiences on the problems of fraud in advertising.
Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory

After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic…