Jerry Lynch

Jerry Lynch

Jerry Lynch is president of the International Periodical Distributors Association (IPDA), a trade association of national distributors and publishers that works with supply-chain partners to facilitate retail sales of magazines and books. Prior to IPDA, he had a long career at Wegmans Food Market. 

Magazines Push Back On "Big Candy" In Checkout Lines

This article was originally published in the IPDA Daily Publishing & Retail News enewsletter. Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media push. The stated objective is to increase sales of impulse items. The unstated but nevertheless clear objective is to position some of its consumer research…