Jim Calder

Jim Calder
A Fiscal Vigilante

Twenty-eight years ago, Marie Myers settled in at her desk as the new temporary receptionist at Stevens Publishing in Waco, Texas. She was 30 years old and thought she’d give publishing a try. “My sister was in publishing, and I found it interesting,” recalls Myers. Little did she know on that first day of her publishing career that she would work her way up to a top position with a global media company and be inducted into the Publishing Executive Hall of Fame. From Texas to Technology When Myers moved on to a position at Texas Gardener magazine, also in Waco, she began

Consumers Union’s Gold Standard

By Jim Calder There is the kind of loyalty that keeps an employee at a company for a decade or two, maybe even three. And then there is the kind of loyalty that is exemplified by 2007 Hall of Fame inductee Louis Milani. For 53 years, Milani has worked for one company: Consumers Union (CU)—the Yonkers, N.Y.-based nonprofit organization that publishes Consumer Reports magazine (circulation approximately 4.3 million), two newsletters, books and other special-interest publications. Today, Milani is senior director, publishing operations and business affairs, overseeing paper, print, fulfillment and logistics partnerships for CU’s information products, mainly Consumer Reports. And after more than

Weinstein’s Wisdom

Michael Weinstein’s 31-year work history reads like a list of top publishing companies: Macmillan, Pitman Publishing, Addison Wesley, Random House, McGraw-Hill, HarperCollins and Pearson Education, among others. Currently, Weinstein is vice president, EDP (editing, design and production) and manufacturing, at Oxford University Press. Weinstein’s career achievements now are being recognized with his induction into the Publishing Executive Hall of Fame. He is only the second executive from a university press to receive this prestigious award in the Hall of Fame’s 17-year history. The Value of Experience Weinstein attended Lehman College, a branch of the City University of New York. His first

5 Tips for Monetizing Online Video Advertising

The use of online video is rapidly becoming mainstream for publishers as well as advertisers. Yet, publishers are still trying to figure out how best to capitalize on this trend and balance how much advertising in your video content is too much and annoying to the viewer. The Mequoda Group, LLC is an online publishing and consulting company devoted to helping publishers of all forms master the Internet. Adam T. Sutton, managing editor, Mequoda Group, often blogs and writes articles for Mequoda Daily, a free e-mail newsletter, blog and RSS feed that sends five tips a week to more than 6,000 subscribers. He

The Man Behind Make Magazine and Web 2.0: a Q&A with Dale Dougherty

Dale Dougherty is co-founder, editor and publisher of Make magazine, a tech-oriented publication launched by O’Reilly Media Inc. in 2005. The magazine currently has a paid circulation of more than 90,000 and its Web site (MakeZine.com) touts more than 4 million page views per month. Make is a “Do It Yourself”-based magazine with projects for building almost anything. Dougherty was instrumental in building O’Reilly’s publishing business and Tim O’Reilly, founder and CEO of O’Reilly Media, credits him with coining the phrase Web 2.0. Dougherty spoke with Publishing Executive Inbox and offered insight on Make’s success, coining the phrase Web 2.0, the balance between print and Web,

How to Leverage Rich Media

Rich media: buzzwords publishing executives are being served up more often these days than their morning mocha frappuccinos. But how many of us fully understand how to utilize rich media to create powerful integrated publishing? By now, most understand that “rich media” essentially means using multimedia tools with an interactive twist. The trick is finding the right twists for your audiences utilizing streaming video, blogs, podcasts, webcasts, e-newsletters, message boards, polls, etc.—and then creating interactive advertising opportunities for your partners. Publishing Executive interviewed experts in the field to get some pointers on how to put rich media to use successfully. Wired Into Technology

The Recipe for Multimedia Publishing: 8 Tips from Christopher Kimball

Many television cooking show junkies know Christopher Kimball as the cook with the signature bow-ties and the face of “America’s Test Kitchen” on PBS. However, he is also a true mastermind of integrated multimedia publishing and a guru whose lessons extend further than the kitchen. At the center of his company, “America’s Test Kitchen” is Cook’s Illustrated (originally Cook’s), a bimonthly cooking magazine founded and edited by Kimball. Kimball founded and ran Cook’s magazine, which was advertising-based from 1980 to 1990, but then sold the magazine to Condé Nast Publications. The magazine soon folded, but in 1993 Kimball repurchased the subscription list and reconfigured his

Circulation and Fulfillment Options

Publishers searching for partnerships in the circulation/fulfillment-solution sector of the industry will find that there are many options out there. But, like all things, no two solutions are created equal, so it’s important to prioritize your current and future needs, as well as your budget, before you begin shopping. “You should have a clear definition of what you hope to achieve with a new business system,” says Dan Pellegrini, director of corporate marketing at Media Services Group, a software and service provider with headquarters in Stamford, Conn. “The typical life cycle of such a system is 5 to 10 years, so make sure

Luring the Spiders

Search Engine Optimization (SEO)—three words that have turned industry executives to every book, blog, e-newsletter, Web site and magazine article they can find that gives glimmers of hope on figuring it all out. By now we all know the Wikipedia definition of SEO—a subset of Search Engine Marketing (SEM), and the process of improving the volume and quality of traffic to a Web site from search engines via natural (organic or algorithmic) search results. But this only scratches the surface of the potential opportunities for publishers. A study by the Search Engine Marketing Professional Organization (SEMPO), called “The State of Search Engine

Ascent by Acquisition

Ascend Media’s success is almost inconceivable when you find out that the company is just four years old. In 2006, the company’s total revenue was approximately $120 million, compared with $25 million in 2003, the year it made its first acquisition. Ascend Media now produces 50 business-to-business magazines and journals, 70+ e-newsletters (a number that continues to grow with advertiser demand) and hosts 10 trade shows and conferences. The fact that the company now has 480 employees in seven locations, including corporate headquarters in Overland Park, Kan., is most impressive to the company founders. Cameron Bishop, president and CEO, and Ron Wall, executive

Squeeze More Revenue Out of Your Content

Publishers are developing online content fast. They’re also looking for ways to build new revenue from e-prints (electronic reprints) and licensing the rights to online content. “They’re realizing the growing need to service their reprint and permission customers directly off the Web,” says Dan Fineberg, director of marketing at Reprint Management Services, a reprint marketer and fulfillment manager in Lancaster, Pa. “Simply tagging online content isn’t enough to generate substantial reuse revenue.” With many options out there for services and solutions to help you maximize your reprints and content-licensing revenue, how do you find the best partner for this part of your business?

Rebuilding Your Infrastructure

As publishers seek to cut operational costs, many administrative manual processes are being put under the microscope. Many publishers are turning to business management software that manages day-to-day business tasks that make up the infrastructure of a publishing company. These solutions can streamline contracts, billing, advertising order entry, production, editorial, distribution, circulation, subscription renewals, job cost management, inventory management, customer management and more—all in robust databases. Leading companies offer modules with features that can be tailored to a company’s specific needs, many with several options at varying price points. Chris Caputo, director of technology at The Magazine Manager, a solution provider in Fort

The Multimedia Promıse

Opportunities to create additional ad revenue for your company are around virtually every corner if you’ve got fast-growing multimedia roots, so say many publishing executives. Your ever-growing advertising garden may consist of advertising and sponsorship opportunities in: print magazines, e-newsletters, blogs, digital editions, mobile content, podcasts, CD inserts, vertical e-newsletters, webcasts, Web sites, streaming video, custom publishing, targeted e-mail blasts, Web 2.0 sites where the audience posts the content, “ask the expert” column sponsorships, tutorials, sponsorships of gated sites … and anything and everything else that may become hot overnight. Publishing Executive spoke with six industry insiders across several different market segments to

Digital Editions Today: An Era When Customers Expect More

If you haven’t launched a digital edition of your publication(s), some would say you’re missing out on opportunities for building circulation and cutting postage costs. Many publishers have not only reached new subscribers with digital magazine formats, but they also have cut their mailing costs by converting some subscribers to digital and sending their promo lists the digital edition instead of the print magazine. For many others, their digital editions may be a couple of years out of the gate. In some cases, the technology solution purchased back then didn’t turn out to be ideal for their publication or audience, so they may be

Living Life in Platform Neutral

Andrew Weber, president and CEO of Farm Journal Media, holds a firm mental blueprint of his company’s goals and mission for the future—a blueprint that reflects the continued utilization and advancement of the company’s multimedia platforms. Farm Journal Media develops cross-platform editorial content to cover any subject important to farmers and ranchers. Weber understands that content delivery methods are crucial, because when your content is delivered in a way that is inconvenient and unreliable to your customer, your content means nothing. And he practices what he preaches. Farm Journal is not only growing its digital products significantly—from the Web to TV—but its print