Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokémon. By now you’ve undoubtedly heard all the Pokémon Go stories and maybe you’ve even dodged a player or two, overly-focused…
Getty Images made an interesting content-usage model announcement last week. After years of playing whack-a-mole with everyone who's ever stolen one of their images, Getty decided to embrace the free model for a portion of their library. You'll find additional details on this here and here.
As a wise man once said, you can significantly reduce piracy if you make your content available at a reasonable price and in a convenient format.
Are you familiar with The Magazine? It's published every couple of weeks for the iOS platform and it offers plenty of terrific lessons for anyone looking to remain relevant in the digital content world. Here are a few of the key takeaways The Magazine offers:
It seems like a scene out of Back to the Future as paywalls are now once again in vogue. Publishers have realized the totally ad-subsidized model just won't cut it.