Joe Wikert

Joe Wikert

Joe Wikert is Publishing President at Our Sunday Visitor ( Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.

What Can Publishers Learn from Pokémon Go?

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when it’s associated with a brand as large as Pokémon. By now you’ve undoubtedly heard all the Pokémon Go stories and maybe you’ve even dodged a player or two, overly-focused…

What Can We Learn from Getty’s New Free, Embed Model?

Getty Images made an interesting content-usage model announcement last week. After years of playing whack-a-mole with everyone who's ever stolen one of their images, Getty decided to embrace the free model for a portion of their library. You'll find additional details on this here and here.

As a wise man once said, you can significantly reduce piracy if you make your content available at a reasonable price and in a convenient format.

The Rebirth of Paywalls

It seems like a scene out of Back to the Future as paywalls are now once again in vogue. Publishers have realized the totally ad-subsidized model just won't cut it.