Popular thought has it that the Internet has allowed us to usher in something that is known generally as the 'knowledge economy' or the 'information age'. I happen to believe that society is already moving out of that era and on to 'the human era', an era where we are re-asserting our humanity.
Every brand is attempting to deliver a unique experience for every single person it engages with. This is not a new challenge -- it is a longtime dream of marketers. But only now are we even starting to pull together the technologies needed to deliver on that vision -- and there is still a ways to go. But make no mistake: the technology is getting there. And fast.