Julia Rice

Julia Rice
PE Magazine Publishers Digital Printing Adoption Survey Rules

The goal of the Customer Data Platform (CDP) is to help publishers collect, analyze, and act on their data in one platform and move toward the long sought-after 360-degree view of their readers. But what kinds of initiatives should publishers actually tackle once they identify readers and understand their behaviors across platforms? There are quite […]

Publishing Executive 2018 Technology Plan to Purchase Survey Contest Rules

The goal of the Customer Data Platform (CDP) is to help publishers collect, analyze, and act on their data in one platform and move toward the long sought-after 360-degree view of their readers. But what kinds of initiatives should publishers actually tackle once they identify readers and understand their behaviors across platforms? There are quite […]

FUSE Media Attendee Prospectus 2018

The goal of the Customer Data Platform (CDP) is to help publishers collect, analyze, and act on their data in one platform and move toward the long sought-after 360-degree view of their readers. But what kinds of initiatives should publishers actually tackle once they identify readers and understand their behaviors across platforms? There are quite […]

FUSE Media Sponsor Prospectus 2018

The goal of the Customer Data Platform (CDP) is to help publishers collect, analyze, and act on their data in one platform and move toward the long sought-after 360-degree view of their readers. But what kinds of initiatives should publishers actually tackle once they identify readers and understand their behaviors across platforms? There are quite […]

Sizing Up the Customer Data Platform (CDP) Opportunity for Publishers

As if marketing tech stacks needed another three-letter acronym, CDPs -- AKA, customer data platforms -- have joined the fray and caused a lot of buzz among publishers recently. As with any new technology, publishers are eager to identify the potential use cases and opportunities that CDPs present. This webinar, the first in a two-part…