Jules Lund

Jules Lund

Jules Lund is the founder of TRIBE, a self-serve marketplace connecting brands with everyday creators to generate premium content at scale, speed and at a fraction of the cost.

What Publishers Can Learn from Influencer Marketing

Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged. Look at the old guard of retailers – JCPenney, Macy’s, and Sears – and you’ll notice a similar trend between them and more traditional media brands: a focus on scale,…