Keith Sibson

Keith Sibson

Keith Sibson is VP Product & Marketing at PostUp, an email, mobile, and social media marketing platform provider.

The Power and Pitfalls of Using Browser Push Notifications

With the advent of browser push notifications, publishers now have a new channel to directly connect with their audience. Odds are, you’ve encountered browser push opt-in requests many times: browser-generated dialogs asking whether you want to “allow” or “block” notifications from the site you’ve just entered. The ability to reach users immediately, no matter where…

Publishers Have More First-Party Data Than They Think. Here’s How to Use It

With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike. Publishers who have the first-party data to offer advertisers will be at an advantage. Fortunately, publishers might already have more first-party data available than they think;…

The 3 Hard Truths Publishers Must Face in 2018

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

Before Publishers Can Unlock Reader Revenue, They Need to Convert Unknowns

As publishers move to monetize their audiences directly, audience relationships become more important than ever. While publishers invest in targeting and personalization technology that uses data to build these relationships, the elephant in the room remains: publishers typically only have actionable, first-party data for less than 20% of their audiences. For these relationships to develop,…

How Publishers Should React to Google’s Interstitial Crackdown

Publishers were thrown into a bit of a panic recently when Google announced they’d be penalizing websites that use “intrusive interstitials” (aka pop-ups & lightboxes) on mobile. The reason for the panic is that interstitials are widely used among publishers for various purposes, including: Advertising: This is the main target of the Google crackdown --…