Krish Subramanian

Krish Subramanian

Krish Subramanian is a successful example of a software engineer turned entrepreneur. Starting out in his hometown Chennai in India, he co-founded Chargebee in 2011. Now with offices in San Francisco, California, Subramanian has helped lead the Chargebee team towards international expansion, serving more than 8,000 customers. Chargebee’s SaaS solution empowers global businesses to manage subscriptions at scale, while creating a customer-first experience that helps boost growth. Follow Chargebee at @chargebee

How More Nuanced Subscription Management Yields Customer Growth

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article. In its simplest form, the…