Latane Conant

Latane Conant

As CMO of 6sense, the Account Based Orchestration Platform, Latane is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future.

ABM Is Just Good Marketing

ABM is quickly becoming a staple of modern B2B revenue teams because it's a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute personalized campaigns designed to resonate with each account. The principles aren’t revolutionary, but scaling can be a bit tricky.