Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.
Meredith Corporation recently announced its acquisition of SwearBy, a digital platform that crowdsources product recommendations from shoppers. In this Q&A, Meredith President and Chief Digital Officer Catherine Levene explains motivations behind the acquisition and how it will benefit both readers and marketers.
Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report. As media companies fight for ad dollars in the so-called Streaming Wars, however, they…
Media organizations doubled down on their efforts to convert readers into paying customers — and they used technology to do so. From online subscriptions and micropayments to digital advertising and user experience, Publishing Executive's media tech coverage in 2019 reflected the range of business priorities among today's publishers.
In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, user privacy moves impacted everyone and put an even greater premium on publishers' first-party data. Some notable changes and continued trends: Browsers cracked down on…
In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.
We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers.
In the great shift to consumer revenue, publishers are experimenting with newsletter products that provide content and services specific to reader interests. Keeping with this trend, outdoor publication Field & Stream launched a seasonal newsletter called The Venison Course, which delivers venison recipes and kitchen gear recommendations to subscribers at the peak of deer-hunting season.
With keynotes and panel discussions on topics from data privacy legislation (who's ready for CCPA?) to consumer product innovation, there was a lot to discuss at FUSE Media 2019. Here, we've compiled top tweets from the event, which united leading digital executives in the publishing industry.
New technologies enable media companies to innovate, adapt, and stay profitable. The problem is, the array of technology solutions is growing faster and more fragmented than ever, making the product evaluation process a time suck for already time-crunched media technologists. Here's how the FUSE Media Summit helps with that.
From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it's important for publishers to assess whether new revenue streams stem from the core roots of their business, says Pete Sheinbaum, Active Interest Media’s new senior vice president of…
At Publishing Executive’s 2019 FUSE Media Summit, USA TODAY's Jason Jedlinski will address how the media company's product and engineering teams innovate across digital platforms to deliver value for both readers and advertisers. In this Q&A he shares his priorities, a recent product success, and forward-looking technology insights.
If you follow any freelance journalists on Twitter, you’ve heard what a headache invoicing processes can be – and how frustrating it is not to be paid for your work in a timely manner. As publishers rely more on freelancers and less on in-house content creators, it’s increasingly important to have a seamless system in…
Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.
Returning FUSE Media Summit attendee and advisor David Saabye, SVP of Customer Experience at Adweek, weighs in on ‘the never-ending pursuit of the best technology solutions’ and the benefits of the FUSE experience.