Leah Wynalek

Leah Wynalek

Leah Wynalek is the senior editor for Publishing Executive and Book Business. She has worked at national magazine publishing companies including Trusted Media Brands and Rodale, where she assisted in digital content creation and strategy for Prevention.com. More recently, she used her multimedia skillset on behalf of clients as a content specialist for Philadelphia-based marketing agency En Route.

How FUSE Media Simplifies Publishers' Technology Evaluation

New technologies enable media companies to innovate, adapt, and stay profitable. The problem is, the array of technology solutions is growing faster and more fragmented than ever, making the product evaluation process a time suck for already time-crunched media technologists. Here's how the FUSE Media Summit helps with that.

Active Interest Media’s SVP of Digital on New Memberships & Commerce Opportunities

From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it's important for publishers to assess whether new revenue streams stem from the core roots of their business, says Pete Sheinbaum, Active Interest Media’s new senior vice president of…

USA TODAY’s Head of Consumer Products on Delivering Value to Readers & Advertisers

At Publishing Executive’s 2019 FUSE Media Summit, USA TODAY's Jason Jedlinski will address how the media company's product and engineering teams innovate across digital platforms to deliver value for both readers and advertisers. In this Q&A he shares his priorities, a recent product success, and forward-looking technology insights.

Media Pitch: OutVoice Is Streamlining the Freelancer Invoicing Process

If you follow any freelance journalists on Twitter, you’ve heard what a headache invoicing processes can be – and how frustrating it is not to be paid for your work in a timely manner. As publishers rely more on freelancers and less on in-house content creators, it’s increasingly important to have a seamless system in…

3 Ways to Make B2B Content Marketing More Engaging

Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.

FUSE Media Advisor Q&A: David Saabye, Adweek

Returning FUSE Media Summit attendee and advisor David Saabye, SVP of Customer Experience at Adweek, weighs in on ‘the never-ending pursuit of the best technology solutions’ and the benefits of the FUSE experience.

FUSE Media Advisor Q&A: Bonnie Kintzer, Trusted Media Brands

Bonnie Kintzer, President & CEO of Trusted Media Brands, shares why it’s important to connect with industry peers at a tech-focused event like FUSE Media. She also discusses the role technology has played in driving TMB's revenue growth and looks ahead to the industry’s biggest emerging challenge.

Why Group Nine Is Prioritizing Podcasts & Partnering with iHeartMedia

From NowThis news videos to Thrillist travel lists, content from Group Nine Media brands reaches more than 80% of Americans in their 20s. In a move to match its audience’s content consumption habits, the mobile-first publisher has partnered with broadcast company iHeartMedia to co-produce a new slate of podcasts.

Q&A: BlueToad CEO on Amazon Polly Newscaster Voice & Future of Audio

Consumers are rapidly embracing voice technology, leading publishers in search of tools that can efficiently produce audio versions of content. Responding to demand, BlueToad partnered with Amazon to launch Amazon Polly's new NTTS Newscaster voice. BlueToad CEO Paul DeHart discusses the launch and the future of audio in this interview.

3 Key Takeaways from the 2019 Yale Publishing Course

To be a successful leader in magazine media you must slow down and take stock of what others in the industry are doing – and how you can manage change in your own organization. Each summer, the Yale Publishing Course invites publishing leaders to step into a classroom setting and spend a week doing just that. Here are a few key takeaways from this year's course.

FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape.

Media Pitch: How MadHive Is Preventing OTT Ad Fraud

Now that over-the-top video is mainstream – with 52% of US adults using OTT services – marketers are rapidly shifting dollars to reach eyeballs on connected TV screens. As demand for inventory in the OTT advertising ecosystem increases, so does the rate of ad fraud. MadHive, an…

Trade Association SGIA Acquires NAPCO Media

The Specialty Graphic Imaging Association (SGIA), a non-profit trade group for digital and screen printing professionals, announced that it has acquired NAPCO Media, Publishing Executive’s parent company and the publisher of multiple brands serving the printing, promotional products, retail, non-profit, media, and marketing industries. The presidents of the two organizations discuss the strategic sale in this exclusive Q&A.