How do you respond to advertisers who want to blog more and advertise less? Do you discuss with them the real cost of content marketing? Content marketing has become all the rage in the marketing world as brands empowered by the technologies of the web, SEO, and various publishing tools race to become publishers themselves.
When most publishing companies go shopping for CRM, billing, and operations software, they tend to focus on features, and specifically, whatever features or lack of features their previous systems did not have. Buying publishing software is complex and, while features are important, it's one of many things that should be considered when going software shopping. Here is a checklist of considerations I recommend when shopping for a publishing software system (or any software for that matter).