Matt Harada

Matt Harada

Matt runs Sovrn’s data business as well as its demand relationships. Prior to Sovrn, Matt was the CEO of a small software business called PPCPath that helped small businesses manage their paid search campaigns. PPCPath evolved from Trada, the first crowdsource paid search marketplace, where Matt was VP Finance. Matt’s passion for data and analysis comes from his days at ServiceMagic (now HomeAdvisor) where he ran financial planning and analysis.

Legitimate Interest vs. Publisher Consent: Two Routes to GDPR Compliance

Publishers’ initial response to the EU General Data Protection Regulation (GDPR) was extreme, with some removing programmatic ads from their European audience and others blocking all traffic from Europe to remove the risk of non-compliance. But for sites with meaningful EU traffic, halting programmatic advertising or cutting off access for European users simply isn’t an…