Matt Lindsay

Matt Lindsay

Matt Lindsay, president of Mather Economics, has more than 25 years of experience in helping businesses increase operating margins and grow revenue through economic modeling and analytics. Over the past 19 years, he has developed pricing strategies and predictive analytics models for clients including the Intercontinental Exchange, Gannett, The Home Depot, NRG Energy, Tribune, IHG, McClatchy, the Walton Foundation, Coca-Cola, UPS, Dow Jones, Chick-fil-A, Clorox, Scientific Games, and The Georgia Lottery.

Subscriber Yield Management Grows Long-Term Consumer Revenue

Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship between customer and company across many dimensions, pricing included. Other industries, such as consumer packaged goods, have prices that are…

Publishers Need to Apply Yield Optimization Techniques To Subscription Pricing

The migration of advertising spend from print, television, radio, and cable to digital platforms is transforming the business models of publishing and broadcasting companies all over the world. Magazines are no exception. The good news is that magazines in the United States have long under-charged their customers, and they can likely increase audience revenue significantly…