Mike Velez

Mike Velez

Mike Velez is the Publisher of Jiu-Jitsu Magazine and has over 23 years experience in magazine publishing with both consumer and trade titles. He also consults with publishers looking to create growth and revenue by creating additional value offers to their existing readership and advertiser base. If you’d like help with launching a subscription box you can reach him at mike@beyondthenewsstand.com.

How Publishers Can Boost Revenue With A Subscription Box, Part 3

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue. There are two ways to grow your subscription box -- adding subscribers…

How Publishers Can Boost Revenue With A Subscription Box, Part 2

In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. Now it’s time to start thinking about how you’ll actually get your subscription boxes to your customers. In a third and final post, I’ll share…

How Publishers Can Boost Revenue With A Subscription Box, Part 1

Magazine publishers, don’t let the changing advertising landscape get you down. You have something not many businesses have: a successful magazine brand. Even brands like Red Bull, Airbnb, and AllRecipies have come into our turf with print magazines sold on the newsstand to get that unique exposure, trust and loyalty that only a magazine can…