Peter Loibl

Peter Loibl

Peter Loibl is vice president and publisher at Content Marketing Institute and is a consumer of good content, better wine, and all things Ohio State University Football. Follow him on Twitter @PeterLoibl or on LinkedIn.

Publishers, You’re Holding All the Content Marketing Chips

It was late on a recent weekday evening, and I pledged to finally throw in the towel after a rather hectic workday and spend my final waking hours channel surfing before bed. After my channel guide revealed a rather unappealing menu of options, my attention drifted to ESPN, which was featuring the “World Series of…