I believe that we are in the final stages of what will be seen as a transitional time for media. That is a period of 20 to 25 years that marked the beginning of the end of traditional print media and the new era of digitally driven information. What has happened to traditional media during this time has been well documented in a plethora of angst-ridden commentaries lamenting the devastation that digital media has wrought on the industry
Where do the big opportunities lie for media and information compainies? Online branding strategy is key.
Take a multi-platform marketing strategy, couple it with a popular cable TV network brand, and you get a hit consumer magazine