Rob Ristagno

Rob Ristagno

Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno and the Sterling Woods Group are passionate about helping clients understand their best customers through data, and developing products and membership programs that exceed expectations – and generate impressive revenues. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors.

Using Data to Shorten Your E-Commerce Sales Cycle

As publishers have gotten deeper into the e-commerce game, we've turned our attention to the infamous marketing funnel. But while we're obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally important factor: time.

How the Right Data Technology Can Fuel Your Organic Sales Growth

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…

Developing a Successful Membership Program: Where to Start

Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From Burger King to CVS, from Charles Schwab to the Minnesota Twins, brands across industries are launching memberships. As publishers, we want to diversify our revenues…