Rob Ristagno

Rob Ristagno

Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno is passionate about helping others grow near-term revenues by applying data science to uncover and test low-risk, high-reward sales and marketing strategies. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and the developer of the Growth Mindset Assessment.

Your Events Are Canceled. Now What?

The COVID disruption continues to be a reality, and we don’t have a timeline for when things will return to normal. So, where does that leave B2B publishers who generate a meaningful portion of their revenue from events? Let's explore how publishers are adapting to protect their business model from future disruptions.

Right Message, Right Person, Right Time

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

3 Ways B2B Publishers Can Turn Data into Dollars

We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…

Using Data to Shorten Your E-Commerce Sales Cycle

As publishers have gotten deeper into the e-commerce game, we've turned our attention to the infamous marketing funnel. But while we're obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally important factor: time.

How the Right Data Technology Can Fuel Your Organic Sales Growth

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…

Developing a Successful Membership Program: Where to Start

Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From Burger King to CVS, from Charles Schwab to the Minnesota Twins, brands across industries are launching memberships. As publishers, we want to diversify our revenues…