Rob Ristagno

Rob Ristagno

Rob Ristagno, Founder and CEO of the Sterling Woods Group, previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Ristagno and the Sterling Woods Group are passionate about helping clients understand their best customers through data, and developing products and membership programs that exceed expectations – and generate impressive revenues. Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors.

Developing a Successful Membership Program: Where to Start

Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From Burger King to CVS, from Charles Schwab to the Minnesota Twins, brands across industries are launching memberships. As publishers, we want to diversify our revenues…