Memberships are hot. And not just in publishing. According to an analysis of Google Trends data, memberships are 33% more popular today than they were just two years ago. From Burger King to CVS, from Charles Schwab to the Minnesota Twins, brands across industries are launching memberships. As publishers, we want to diversify our revenues…
Our readers aren’t bathrobes—they’re not one-size-fits-all. Yet we batch-and-blast email and direct mail campaigns.
It is time to diversify away from an advertising-heavy business model and introduce more reader revenue streams.