Our advertisers will continue to spend money creating content. If we can't help them, then we may lose them too.
Now is the time to embrace social media and make sure you have a plan succeed.
As most of you know any good website analytics package will automatically remove traffic that does not come from an actual person.
22 out of every 100 new active domains in the U.S. are now running WordPress.
There's hope that effective audience targeting will save online display advertising. Verification services from Double Verify and Adxpose could change that.
Learning that many of the ideas that you once thought were good ones have ended up going nowhere can be a harsh reality check.
Eager to become experts in new media while trying to hold on to fat profit margins, social media remains a challenge for publishers.
It's a lot easier to get a few hundred people to read thousands of posts per month than trying to get 100,000 people to read the 5-10 stories.
On average, people have 25 online accounts, juggle six different passwords, and login up to eight times per day.
Publishers are buying into behavioral ad targeting hoping for additional revenue while enhancing the user experience.
Last month, 10 percent of visits came from mobile devices. A year earlier, just 2 percent of traffic to that same website was from mobile devices.
You never want to focus on just one website traffic statistic. Certainly not page views.
Shadow content are the Tweets, Facebook News Feeds, LinkedIn Activity, etc. that scroll passed us seemingly every minute. I suggest you start making it a priority.
The world would be a much better place if tablet computers like the iPad would have been released before the first digital magazine replicas were shown to publishers.
If you're spending more than 50 percent of your digital development resources on website functionality, stop!