Rob Yoegel

Rob Yoegel
The Death of the Banner Ad

There's hope that effective audience targeting will save online display advertising. Verification services from Double Verify and Adxpose could change that.

Your Social Media ROI

Eager to become experts in new media while trying to hold on to fat profit margins, social media remains a challenge for publishers.

The Mobile Web Sucks

Last month, 10 percent of visits came from mobile devices. A year earlier, just 2 percent of traffic to that same website was from mobile devices.

If You Can Only Get A Few Things Right...

The world would be a much better place if tablet computers like the iPad would have been released before the first digital magazine replicas were shown to publishers.