Samir Husni

Samir Husni

Samir “Mr. Magazine™” Husni, Ph.D. is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry.

Mr. Magazine Interview Series: Brain, Child EIC on Growing Digital Footprint to Preserve Print

Following are a few highlights from Samir “Mr. Magazine” Husni’s interview with Brain, Child editor-in-chief Marcelle Soviero. Initially an avid reader of Brain, Child, a literary magazine which features essays on parenting for “thinking mothers,” Soviero purchased the brand in 2012 saving it from closure. In the four years since, Soviero has worked to expand…

Mr. Magazine Interview Series: AARP EIC Bob Love On Being the Biggest Magazine in America

Following are few highlights from Samir “Mr. Magazine” Husni’s interview with AARP The Magazine editor-in-chief Bob Love, who was formerly the managing editor of Rolling Stone and executive editor of The Week. Love shares the secret sauce behind the publication’s meteoric rise to become the most popular consumer magazine in the U.S. and how it…

Rethinking Newsstand Sales: Magazines, Money and Mobile Blinders

David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates. "There's nothing more satisfying than going to the newsstand, [browsing] by a subject area that you're passionate about, and you literally own it right then. You take it home, and you get to devour it."


The ABCs of Publishing

My magazine alphabet starts with a C and ends with a C. Content, Customers, Clients, Consumers, Choice, Control, Constant and Change are but a few of the Cs that compose my magazine alphabet. In the big debate over digital first and print second, digital first and content second, one major voice has been ignored: the customer’s.

It's the Publishing Model—Not Print—That's Dead

We live in interesting times. That statement reminds me of the day I was in a hospital bed surrounded by a team of doctors. They were telling each other, “This is an interesting case.” I looked up at the doctors and said, “For a journalist, anything interesting (case, times, etc.) means you have no earthly idea what is going on.” The same can be said today about the publishing industry in general and the magazine industry in particular. We live in interesting times.