Samir Husni

Samir Husni

Samir “Mr. Magazine™” Husni, Ph.D. is the founder and director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine™ he engages in media consulting and research for the magazine media and publishing industry.

The Week Editor in Chief Bill Falk to Mr. Magazine™: “I Feel an Even Greater Responsibility to Our Readers to Be Able to Sift through This Information and Try to Detect a Signal in the Noise…”

I spoke with Bill recently and we talked about all of the particulars of working from home, publishing a magazine with your staff via remote communications, and about how journalists and information providers rank right up there with First Responders to him when it comes to helping people get the content they need to stay safe and well.

Achieve MVP Status in Magazine Media: Be Relevant, Necessary, and Sufficient

The MVP of any magazine or magazine media company should be the audience – no ifs, ands, or buts about it. And that MVP status is only achieved through the true underlying meaning of those letters when it comes to magazines and magazine media: M: Meet and exceed the needs, wants, and desires of your audience.…

Kent Johnson, CEO of Highlights For Children, on Publishing During a Pandemic

Faith and learning to adapt, two things that CEO Kent Johnson and his teams at Highlights for Children are having and doing to continue to publish during this pandemic. I spoke with Kent recently and he was candid and very grateful for his team’s ability to continue with quality content despite the stress and disruption…

Publishing in a Pandemic: Q&A with Bauer Media Group President & CEO Steven Kotok

Bauer Media publishes two of the largest selling magazines on the newsstands: Woman’s World and First for Women. One is published weekly and the other 17 times a year, so publishing schedules are tight, even when the world isn’t the uncertain place it is today. Steven Kotok is president and CEO of Bauer Media Group…

On Isolated Connectivity, Social Distancing, and the Future of Magazines

A few years back I coined the phrase “Isolated Connectivity” after a friend of mine told me the following story: “One day I came home from work to find my son watching something on his laptop and texting at the same time. I asked him, ‘What are you doing?’ My son answered, ‘Duh, can’t you…

Mr. Magazine Interview Series: Brain, Child EIC on Growing Digital Footprint to Preserve Print

Following are a few highlights from Samir “Mr. Magazine” Husni’s interview with Brain, Child editor-in-chief Marcelle Soviero. Initially an avid reader of Brain, Child, a literary magazine which features essays on parenting for “thinking mothers,” Soviero purchased the brand in 2012 saving it from closure. In the four years since, Soviero has worked to expand…

Mr. Magazine Interview Series: AARP EIC Bob Love On Being the Biggest Magazine in America

Following are few highlights from Samir “Mr. Magazine” Husni’s interview with AARP The Magazine editor-in-chief Bob Love, who was formerly the managing editor of Rolling Stone and executive editor of The Week. Love shares the secret sauce behind the publication’s meteoric rise to become the most popular consumer magazine in the U.S. and how it…

Rethinking Newsstand Sales: Magazines, Money and Mobile Blinders

David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates. "There's nothing more satisfying than going to the newsstand, [browsing] by a subject area that you're passionate about, and you literally own it right then. You take it home, and you get to devour it."


The ABCs of Publishing

My magazine alphabet starts with a C and ends with a C. Content, Customers, Clients, Consumers, Choice, Control, Constant and Change are but a few of the Cs that compose my magazine alphabet. In the big debate over digital first and print second, digital first and content second, one major voice has been ignored: the customer’s.

It's the Publishing Model—Not Print—That's Dead

We live in interesting times. That statement reminds me of the day I was in a hospital bed surrounded by a team of doctors. They were telling each other, “This is an interesting case.” I looked up at the doctors and said, “For a journalist, anything interesting (case, times, etc.) means you have no earthly idea what is going on.” The same can be said today about the publishing industry in general and the magazine industry in particular. We live in interesting times.