Scott R. Singer

Scott R. Singer

Scott Singer is a Managing Director at DDG Inc., a boutique innovation consultancy. He’s a digital transformation, strategy & business development expert and has worked extensively with digital publishers in the news, entertainment, lifestyle, sports and finance sectors.

Digital Scale For Sale: How Publishers Can Thrive in an Era of Consolidation

Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling up all of the growth in U.S. digital ad spending (63% according to eMarketer estimates) has the need been so acute. Publishers require scale to…

Publishers & Advertisers Must Regulate Native Ads -- Or Else Be Stifled by FTC

In recent weeks, the Federal Trade Commission issued a new set of guidelines for native advertising that has publishers and advertisers alike stirring. One thing that’s important to keep in mind as we learn more about the FTC’s plans to implement and police these guidelines in the coming months, is that industry coordination and innovative…