Staff Writer

Staff Writer
BuzzFeed Will Tell You What Millennials Want, for a Fee

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

Press Release: Bobit Business Media Sold to Gemspring Capital; Richard Rivera to Become CEO

Torrance, CA,November 15, 2018: Bobit Business Media, a 57-year old B2B media publisher and event producer serving the transportation, automotive, beauty and law enforcement markets has been sold to Westport, Connecticut-based Gemspring Capital (www.Gemspring.com). BBM founder, Ed Bobit, started the company on a shoestring in 1961 with Automotive Fleet. “He was an outstanding leader, visionary…

LinkedIn Expects Media Biz to Bring in $2 Billion in 2018

LinkedIn, the business and employment network, says it expects to bring in roughly $2 billion from its media business — mostly via ad revenue — by the end of this fiscal year. Why it matters: LinkedIn has been hesitant to reveal specific revenue numbers around its media efforts since it was acquired by Microsoft in 2016,…

So Some People Will Pay for a Subscription to a News Site. How About Two? Three?

The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loyal core digital readers may be only a tiny fraction of that big “monthly uniques” number you put into press…

Quartz’s Vision for the Future

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

Google is Advertising in Print Magazines and You Can’t Tell

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

Meredith To Sell 'Fortune' In $150 Million Deal

Days after revealing positive revenue gains in its first quarter of 2019, Meredith Corp. announced a deal to sell Fortune for $150 million cash to businessman Chatchaval Jiaravanon, owner of Fortune Media Group Holdings Limited. The deal is expected to close this year. The news comes just a week after Meredith finalized the sale of Time magazine to tech billionaire Marc Benioff…

Meredith Magazines Triple Revenues, Aggressively Attacks Debt

Just last week, Meredith Corporation announced the finalization of its sale of Time magazine, the flagship property it acquired along with the rest of Time Inc.’s portfolio in January. The title sold for $190 million in cash and was a bright mark on the company’s first-quarter report for fiscal year 2019. The report shows Meredith’s continued dedication to…

Vice Media Sets Hiring Freeze, Looks to Reduce Staff by Up to 15%

Vice Media, under recently installed CEO Nancy Dubuc, is in for some belt-tightening. The company, looking to cut costs amid a revenue slowdown, has instituted a hiring freeze and is aiming to reduce the size of its employee base over the next year, sources confirmed. Vice is hoping to avoid layoffs per se, aiming to hit…

Bloomberg 24/7 Twitter Network Aims to Curb Fake News on Election Night

TicToc, Bloomberg’s 24/7 news network built for social distribution, is hoping to curb the spread of fake news surrounding Tuesday’s midterm election with a series of verified Twitter Moments. The network, which specializes in smaller, snack-sized clips based on current news events, will create 50 Twitter Moments (one for each U.S. State) surrounding the midterm…

Time Magazine Editor in Chief Becomes CEO Under New Owners

Edward Felsenthal is keeping his title of editor in chief of Time and adding the title of chief executive officer as the magazine moves into the hands of billionaire Marc Benioff. Felsenthal has been in the lead editor’s role for little more than a year and his remaining in the position after Meredith Corp.’s recent cash sale of…