Staff Writer

Staff Writer
Press Release: Second Street Acquires Niche Media

ST. LOUIS - Second Street announced today the acquisition of Niche Media, an organization dedicated to helping publishers generate revenue via print, digital, and events. This acquisition further expands Second Street’s role as an educator for media. Currently, Second Street alone offers numerous educational resources including the Second Street Lab, Summit, sales workshops, and webinars.…

Hearst’s Michael Clinton on Retirement, ‘Failing Fast’ and the Future

From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing executives. But it proved to be a…

Press Release: Endeavor Business Media Names Chief Marketing Officer

NASHVILLE, TN, May 8th, 2019 – Endeavor Business Media has named June Griffin as Chief Marketing Officer. Griffin came over with the recent acquisition of the PennWell Media brands in February 2019 and had previously served in a similar role at PennWell for seven years. Griffin also joins the Endeavor Executive Team. She is charged…

New Condé Nast CEO Signals Big Swings Ahead

With a new global chief executive officer, the future of Condé Nast beyond magazines is starting to come into focus. Roger Lynch, an executive who started off as an investment banker and moved on to various roles in TV and most recently served as ceo of Pandora…

Condé Nast Positions its Video Offering as a Respite from Brand Safety Crises

Advertisers flock to platforms like Facebook and YouTube for their extensive reach and mounds of data. Condé Nast is saying they have all that and more. In December 2017, the legacy publisher launched Condé Nast Prime, a suite of cross-platform video content. The company has since been trying to educate the…

YouTube’s Brand-Safety Woes Give Publishers a Boost in Selling Video Ads Directly

To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We are seeing a huge increase in demand from agencies in our own YouTube inventory bought directly at meaningful CPMs,” said a publishing executive at a major media owner. Although YouTube…

Want to Build Trust with Readers? Try Adding a Box that Explains the Story Process

Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a study out Tuesday from the Center for Media Engagement at the University of Texas, Austin. But tests of a second intervention — the addition of a “‘demonstrating balance’ box that directed readers…

Press Release: Wiley Awards all North American, UK, and APAC Product Offprints to Sheridan

In a move to bring the bulk of their journal offprint work to one best-of-class provider, Wiley selected Sheridan, a CJK Group company, to assume main global offprint production and author bill services for Wiley’s journal titles. Sheridan already serves as Wiley’s principal North American journal print and distribution partner. The offprint transition to Sheridan…

Google Says it’s Fighting Misinformation, but How Hard?

Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is working hard in a number of areas including using…

‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven…

Digital Advertising in the US is Finally Bigger than Print and Television

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109…