Users are quickly realizing that investing in AI is not the end of the road.
Stephen H. Yu
It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
I have been writing about using “model-based” personas stemming from a 360-degree