It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Stephen H. Yu
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
I have been writing about using “model-based” personas stemming from a 360-degree