Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical “call-to-action” marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women’s Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

Top 9 Takeaways from 2016 Digital Magazine Dashboard

Magazines and newspapers are continuing to evolve, and digital magazines are no exception. Developments like Adobe allowing easier chunking of paid information and a new, if shaky, trend for magazines to institute paywalls are changing the value and the position of digital magazines. As Next Steps Marketing does with every six-month audited period, we’ve created…

4 Takeaways from the New Apple App Analytics

One of the lesser-known facts about magazine apps is that publishers can glean very little information about them and how they are used, unless we have built in the coding for separate analytics. There is much less app data than what we've become accustomed to on websites, where you can tell which pages people are looking at, how much time they are spending, and a host of other information.

Top 5 Trends Affecting App Publishing

This is a great time of the year to look at the top trends of 2014 and gain insights for 2015. Following are five trends -- some new, some continuing - that will impact app development and usage in the coming year. You might just reconsider what operating system, device to prioritize. Or could the BRIC countries represent new audience growth potential?

Top 5 Mobile Trends for Publishers—It’s Good News, Folks

Mary Meeker of Kleiner Perkins Caufield & Byers is one of my s/heroes. In this day and age of branded journalism, she is one of the few women who has solidly branded herself as the Go To Gal for internet trends. She comes out with an annual report packed with excellent analysis, and the world becomes clearer for all of us. Thank you, Ms. Meeker!

Digital Magazine Dashboard 3: 10 Take-Aways from Biannual Survey

A few weeks ago, my firm Next Steps Marketing put out its third bi-annual Digital Magazine Dashboard. Two major titles we've been following since their entrance on the top Digital titles scene had not yet filed Reader's Digest and Taste of Home.  Now that they are in, here's 10 take-aways from this year's Dashboard.  To see the entire Digital Magazine Dashboard, please click here.

The Good, The Bad, The Weird: 6 Revelations from (not finished) Digital Dashboard

While I enjoyed the drama of the recent article summarizing PwC’s Entertainment and Media Outlook 2013-2017 on the magazine industry shedding $1.3B by 2017, they missed a little of the positive.

Mainly, it’s not looking so bad from a distribution standpoint.

I’ve been looking at publisher’s statements from Alliance for Audited Media (AAM, formerly ABC) to compare the Top 50 and Top 10 magazines with digital subscriptions, looking at the period ending 6/30/12 and the most recent period 12/31/12.

Netflix and Discoverability: Bring it to Magazines!

I want to continue the Netflix lovefest started by Jim Sturdivant by looking at another one of their handy features. Netflix does a really good job of finding me things I like to see.  I’m used to Amazon and their algorithm of “people who liked this also liked…” and I appreciate it. What I like about Netflix, however, is they actually define what kind of a person I am.

4 Take Aways for Digital Marketing (Hint: Snacking is Good)

Yesterday's fifth annual Women's Leadership Conference in San Francisco sold out and was packed not only with women (and a few brave men) in publishing, but with a tremendous array of ideas we can all use in digital marketing.