Thorin McGee

Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Tech Talk Face Off: Publishing Technology and Media Trends

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Amazon Tips Its Hand on Alexa Ads

Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.

InspiroBot: The AI That Fails Upward

Bob Bly once asked, “Can a Computer Write Better Copy Than You?” Well, InspiroBot can definitely write a weirder motivational poster!

Content (Is) King: Robert Rose on Content Marketing

Of course you've heard the phrase "Content Is King" being tossed around lately. Maybe it's all still a little nebulous to you, and maybe you need a few tips on how to put it into practice. We've got an interview with Robert Rose , "the Content King," that will do the trick. Rose is the chief strategy officer for the Cleveland, Ohio-based Content Marketing Institute. He also teaches the Content Marketing Master Class, find a location near you and register here.

Defending Your Brand and Property Online

Issues surrounding fair use, copyright and content aggregation are all very much unsettled in the world of digital publishing, and to a large extent in the courts themselves. There is little legal precedent to guide rulings on online copyright infringement, cases can be expensive, and judges themselves often don't understand the technologies involved.

Going Beyond Print to Save Magazines

Across the conference, magazine publishers embraced aggressive flexibility. That seemed to be the message of every executive speaking at the 2010 Publishing Business Conference & Expo (, held from March 8-10 at the New York Marriott Marquis Times Square: That they're working across every platform to give readers what they want to read, where they want to read it, and sell advertisers robust, reportable, multichannel marketing campaigns.

Steve Forbes Sees Publishing's Future in Audience Segmentation

Are we doomed? David Granger, editor-in-chief of Esquire magazine and provocateur at the Publishing Business Conference and Expo's Monday Keynote Q&A, asked that question a dozen ways about everything from the publishing industry to America itself. Steve Forbes's answers never swayed: "If we can just get a benign [economic] environment, these things [innovative entrepreneurs, business practices, technologies, etc.] will come popping up" and be successful.