It’s no surprise that marketers are allocating 27% of their budgets to content marketing. But how are they spending it?
Marketers we surveyed are spending 22% of their budgets on Google Ads, mostly on search and display advertising.
Adobe to acquire one of the most respected B2B marketing automation platforms on the market, go head-to-head with Salesforce.
There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…
Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…
Although Amazon says no plans to put ads on its Alexa voice assistant, but they’ve started asking advertisers what they might pay for.
Here’s what marketers are seeing as the most important digital marketing goals, challenges, tactics and more for the year ahead.
We can see a lot of ways commerce is changing today. How is marketing to consumers going to look in 2025 and beyond?
New research sheds light on the processes companies use to choose their marketing technology purchases and manage vendors.
Bob Bly once asked, “Can a Computer Write Better Copy Than You?” Well, InspiroBot can definitely write a weirder motivational poster!
Of course you've heard the phrase "Content Is King" being tossed around lately. Maybe it's all still a little nebulous to you, and maybe you need a few tips on how to put it into practice. We've got an interview with Robert Rose , "the Content King," that will do the trick. Rose is the chief strategy officer for the Cleveland, Ohio-based Content Marketing Institute. He also teaches the Content Marketing Master Class, find a location near you and register here.
Issues surrounding fair use, copyright and content aggregation are all very much unsettled in the world of digital publishing, and to a large extent in the courts themselves. There is little legal precedent to guide rulings on online copyright infringement, cases can be expensive, and judges themselves often don't understand the technologies involved.
Across the conference, magazine publishers embraced aggressive flexibility. That seemed to be the message of every executive speaking at the 2010 Publishing Business Conference & Expo (PublishingBusiness.com), held from March 8-10 at the New York Marriott Marquis Times Square: That they're working across every platform to give readers what they want to read, where they want to read it, and sell advertisers robust, reportable, multichannel marketing campaigns.
Are we doomed? David Granger, editor-in-chief of Esquire magazine and provocateur at the Publishing Business Conference and Expo's Monday Keynote Q&A, asked that question a dozen ways about everything from the publishing industry to America itself. Steve Forbes's answers never swayed: "If we can just get a benign [economic] environment, these things [innovative entrepreneurs, business practices, technologies, etc.] will come popping up" and be successful.
With a trying 2008 and 2009 behind us, most publishers who attended the 2010 Publishing Business Conference & Expo, March 8-10, seemed, at the very least, less worried about the future than they were last year and, in fact, most were quite optimistic. The conference theme, "Publishing at a Tipping Point," was the unifying force behind more than 60 educational sessions presented by 150 speakers from all walks of the publishing industry. The presentations and discussions focused on industry shifts and practical information to help publishers adapt and thrive.