Toni McQuilken

Toni McQuilken

Toni McQuilken is the senior editor for the printing, packaging and publishing group!

Q&A with TMB’s New VP of Programmatic and Data Product Operations, Scott Mulqueen

In June, Trusted Media Brands (TMB), which publishes titles such as Reader’s Digest, Taste of Home, and The Family Handyman, brought on industry veteran Scott Mulqueen to assume the role of VP, programmatic and data product operations. The move comes as data is increasingly used to drive intelligent programmatic ad targeting products and is the…

How B2B Media Companies Are Successfully Growing Subscription Revenue

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

We’re Looking for Media Tech Startups!

The media business is constantly evolving, driven by new technologies that are changing the way content is created, distributed and consumed. It can be difficult to keep track of all of the latest and greatest ideas out there. That is where Publishing Executive comes in. We launched the Media Pitch blog two years ago to provide…

A Closer Look at the Personalized ELLE Cover with Kim Kardashian West

In April, 50,000 ELLE magazine subscribers got a surprise in the mail. The chosen readers received a specially printed issue, featuring Kim Kardashian West on the cover and a message from the reality TV celebrity personalized with the reader’s first name. The personalized cover generated a lot of buzz, getting people talking across a wide…

Do You Want to Write for Publishing Executive?

At Publishing Executive, we strive to provide insight and advice that is thought-provoking and useful to those working throughout the spectrum of the publishing industry. From those leading sales strategy to the technology gurus to the C-suite executives, our mission is to gather information and provide insight that will help media and publishing companies to…

How Publishers Should Tailor Their Marketing to Generational Preferences

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms…

How Publishers Can Use Programmatic Direct Mail to Drive New Revenue

Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how they can be used to drive ad impressions and branding for advertisers. At its core, "traditional" programmatic advertising allows advertisers to efficiently purchase ads with…