Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion. A number of factors are driving growth, one of which is mobile technology. But nativeā¦
Todd Krizelman
It was May 2013 when MediaRadar first sponsored a conference about native advertising. At the time, most publishers saw native as little different than the old advertorial concept repackaged and wired for the dotcom market. Fast forward just a year later and Marissa Meyer, CEO of Yahoo, was opening up in Cannes (June '14) singing the virtues of native ads (stating that viewers of native ads are 3.6 times more likely to perform a branded search than viewers of traditional display ads).